/* Cursor demo: css/ui-design-cs-v2.css (.ui-design-cursor-page) */

  /* Page margins — match Simple Booking: 1200px gutter + 720px text column */
  body.case-study-page:has(main.instore-sb-main) > .back-btn-wrap--top {
    max-width: min(100%, 1200px);
    padding-left: 32px;
    padding-right: 32px;
    padding-top: var(--cs-content-below-nav);
    margin-bottom: 40px;
  }
  body.case-study-page:has(main.instore-sb-main) > .back-btn-wrap--top .back-btn {
    margin-left: max(0px, calc((100% - min(100%, 720px)) / 2));
  }
  main.instore-sb-main > .instore-intro-block,
  main.instore-sb-main > .sb-section {
    box-sizing: border-box;
    width: 100%;
    max-width: 1200px;
    margin-left: auto;
    margin-right: auto;
    padding-left: 32px;
    padding-right: 32px;
  }
  main.instore-sb-main .section-header,
  main.instore-sb-main .section > p,
  main.instore-sb-main .instore-brief-stack,
  main.instore-sb-main .instore-anchor-grid,
  main.instore-sb-main .instore-jtbd-list,
  main.instore-sb-main .lessons-list,
  main.instore-sb-main .instore-journey-board,
  main.instore-sb-main .instore-tabs-row,
  main.instore-sb-main .mob-methods-grid,
  main.instore-sb-main .cs-tradeoff,
  main.instore-sb-main .instore-subhead,
  main.instore-sb-main .instore-time-table:not(.wide) {
    max-width: 720px;
  }
  @media (max-width: 809.98px) {
    main.instore-sb-main > .instore-intro-block,
    main.instore-sb-main > .sb-section {
      padding-left: var(--cs-pad);
      padding-right: var(--cs-pad);
    }
    body.case-study-page:has(main.instore-sb-main) > .back-btn-wrap--top {
      padding-left: var(--cs-pad);
      padding-right: var(--cs-pad);
    }
    body.case-study-page:has(main.instore-sb-main) > .back-btn-wrap--top .back-btn {
      margin-left: 0;
    }
  }

  /* Subtitle → project info table: one rhythm step (not SB hero’s 48px pad + 32px subtitle) */
  main.instore-sb-main > header.sb-hero.hero {
    padding-bottom: 0;
  }
  main.instore-sb-main .sb-hero-text .hero-subtitle {
    margin-bottom: 0;
  }
  main.instore-sb-main > header.sb-hero.hero + .instore-intro-block {
    margin-top: var(--cs-gap, 24px) !important;
  }

  /* simplebooking.css zeros main.sb-case padding-bottom — restore rhythm before footer strip */
  body.has-anna-nav.case-study-page main.instore-sb-main.sb-case {
    padding-bottom: clamp(72px, 10vw, 112px);
  }

  .instore-intro-block {
    display: flex;
    flex-direction: column;
    align-items: stretch;
    gap: 18px;
    width: 100%;
  }
  .instore-hero-stack {
    width: fit-content;
    max-width: 100%;
    margin: 0 auto;
    align-self: center;
    display: flex;
    flex-direction: column;
    gap: 18px;
  }
  .instore-hero-stack .instore-info-wrap {
    width: 100%;
    margin: 0;
  }
  .instore-info-wrap {
    align-self: center;
    width: fit-content;
    max-width: 100%;
    margin: 0 auto;
  }
  .instore-info-table {
    width: max-content;
    max-width: 100%;
    border-collapse: collapse;
    font-size: 13px;
    border: 1px solid var(--border);
    border-radius: 14px;
    overflow: hidden;
    background: linear-gradient(165deg, rgba(30, 30, 38, 0.55) 0%, rgba(22, 22, 28, 0.85) 100%);
    box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.04);
  }
  .instore-info-table th {
    text-align: left;
    font-weight: 600;
    padding: 10px 14px;
    width: 88px;
    white-space: nowrap;
    font-size: 12px;
    letter-spacing: 0.04em;
    text-transform: uppercase;
    font-family: var(--font-mono);
    background: var(--surface-2);
    color: var(--muted);
    border-bottom: 1px solid var(--border);
    vertical-align: top;
  }
  .instore-info-table td {
    padding: 10px 14px;
    color: var(--text);
    border-bottom: 1px solid var(--border);
    line-height: 1.5;
    font-size: 14px;
  }
  @media (max-width: 599.98px) {
    .instore-info-wrap {
      width: 100%;
    }
    .instore-info-table {
      width: 100%;
      max-width: 100%;
    }
    .instore-info-table td {
      word-wrap: break-word;
      overflow-wrap: anywhere;
    }
  }
  .instore-info-table tr:last-child th,
  .instore-info-table tr:last-child td { border-bottom: none; }

  .instore-hero-stack .instore-hero-phones-block {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 16px;
    width: 100%;
  }
  .instore-hero-stack .instore-hero-grid {
    display: flex;
    flex-direction: row;
    justify-content: center;
    align-items: flex-end;
    gap: var(--instore-hero-phone-gap, 64px);
    width: 100%;
    max-width: none;
    margin: 0;
  }
  @media (max-width: 1023.98px) {
    .instore-hero-stack .instore-hero-grid {
      --instore-hero-phone-gap: 48px;
    }
  }
  .instore-hero-stack .instore-hero-grid .ui-design-figure {
    margin: 0;
    flex: 0 0 auto;
    display: block;
  }
  main.instore-sb-main .instore-hero-grid .ui-design-figure img {
    display: block;
    width: clamp(232px, 29vw, 308px) !important;
    max-width: 100% !important;
    height: auto !important;
    margin: 0 auto;
    object-fit: contain;
  }
  /* Hero caption: 16px below phones comes from .instore-hero-phones-block gap */
  .instore-hero-stack .instore-hero-caption {
    width: 100%;
    max-width: 720px;
    margin: 0 auto;
    padding: 0;
    box-sizing: border-box;
    text-align: center;
  }
  .instore-hero-stack .instore-hero-caption__line {
    margin: 0 !important;
    padding: 0;
    font-family: var(--font-body);
    line-height: 1.5;
  }
  .instore-hero-stack .instore-hero-caption__line + .instore-hero-caption__line {
    margin-top: 6px !important;
  }
  .instore-hero-stack .instore-hero-caption__line--lead {
    font-size: var(--fs-body);
    font-weight: 400;
    color: var(--meta);
    font-style: normal;
  }
  .instore-hero-stack .instore-hero-caption__line--note {
    font-size: var(--fs-note, 13px);
    font-style: italic;
    font-weight: 400;
    color: var(--meta);
  }

  /* Anchor cards + oat-milk bubble (wide: side-by-side; narrow: stacked) */
  main.instore-sb-main .instore-anchor-bubble-wrap {
    display: flex;
    flex-direction: column;
    align-items: stretch;
    gap: clamp(20px, 3vw, 28px);
    margin-top: var(--cs-gap, 24px);
    width: 100%;
    max-width: var(--cs-wide-track, min(1200px, calc(100vw - 64px)));
    margin-left: auto;
    margin-right: auto;
    box-sizing: border-box;
  }
  main.instore-sb-main .instore-anchor-bubble-wrap__anchors {
    min-width: 0;
    flex: 1 1 auto;
  }
  @media (min-width: 900px) {
    main.instore-sb-main .instore-anchor-bubble-wrap {
      flex-direction: row;
      flex-wrap: nowrap;
      align-items: center;
      justify-content: space-between;
      gap: clamp(24px, 3vw, 40px);
    }
    main.instore-sb-main .instore-anchor-bubble-wrap__anchors {
      flex: 1 1 min(0, 62%);
      max-width: min(720px, 62%);
    }
    main.instore-sb-main .instore-anchor-bubble-wrap .instore-oat-bubble--paired {
      flex: 0 0 188px;
      align-self: center;
      margin-top: 0 !important;
      margin-bottom: 0 !important;
      height: auto !important;
      min-height: 0 !important;
    }
    main.instore-sb-main .instore-anchor-bubble-wrap .instore-oat-bubble--paired .aside-note__bubble {
      position: relative !important;
      right: auto !important;
      left: auto !important;
      top: auto !important;
      margin: 0 auto;
    }
    main.instore-sb-main .instore-anchor-bubble-wrap .instore-oat-bubble--paired .aside-note__bubble-shape {
      rotate: 0deg;
    }
  }
  @media (max-width: 899.98px) {
    main.instore-sb-main .instore-anchor-bubble-wrap .instore-oat-bubble--paired {
      order: 2;
      align-self: center;
      width: 100%;
      max-width: 280px;
      margin-top: 0 !important;
      height: auto !important;
    }
    main.instore-sb-main .instore-anchor-bubble-wrap .instore-oat-bubble--paired .aside-note__bubble {
      position: relative !important;
      right: auto !important;
      left: auto !important;
      top: auto !important;
      margin: 0 auto;
    }
  }

  /* Beat case-study.css margin-bubble rules (<1320px uses display:contents on bubble guts) */
  @media (max-width: 1319.98px) {
    body.case-study-page.instore-page
      main.instore-sb-main
      .instore-anchor-bubble-wrap
      .instore-oat-bubble--paired.aside-note--bubble {
      position: relative !important;
      z-index: auto !important;
      display: block !important;
      height: auto !important;
      min-height: 0 !important;
      padding: 0 !important;
      margin-top: 0 !important;
      margin-bottom: 0 !important;
      overflow: visible !important;
      border: none !important;
      background: transparent !important;
      color: var(--text) !important;
      font-size: var(--fs-body) !important;
      line-height: 1.5 !important;
      gap: 0 !important;
    }
    body.case-study-page.instore-page main.instore-sb-main .instore-anchor-bubble-wrap .instore-oat-bubble--paired .aside-note__bubble {
      display: block !important;
      position: relative !important;
      width: 188px !important;
      height: auto !important;
      min-height: 180px !important;
      right: auto !important;
      left: auto !important;
      top: auto !important;
    }
    body.case-study-page.instore-page main.instore-sb-main .instore-anchor-bubble-wrap .instore-oat-bubble--paired .aside-note__bubble-float {
      display: block !important;
      width: 100% !important;
      height: 100% !important;
    }
    body.case-study-page.instore-page main.instore-sb-main .instore-anchor-bubble-wrap .instore-oat-bubble--paired .aside-note__bubble-shape {
      display: flex !important;
      flex-direction: column !important;
    }
    body.case-study-page.instore-page main.instore-sb-main .instore-anchor-bubble-wrap .instore-oat-bubble--paired .aside-note__icon-chip {
      display: flex !important;
      align-items: center !important;
      justify-content: center !important;
    }
  }

  .instore-brief-stack {
    display: flex;
    flex-direction: column;
    gap: 10px;
    max-width: 34rem;
    margin-top: 4px;
  }
  .instore-brief-stack .finding-item.cs-card {
    padding: 12px 14px 12px 13px !important;
    gap: 12px;
    align-items: center;
    position: relative;
    overflow: hidden;
    background: linear-gradient(
      118deg,
      color-mix(in srgb, var(--primary) 14%, transparent) 0%,
      rgba(28, 30, 38, 0.92) 38%,
      rgba(16, 17, 22, 0.98) 100%
    );
    border: 1px solid color-mix(in srgb, var(--primary) 28%, transparent);
    border-left-width: 3px;
    border-left-color: var(--accent);
    box-shadow:
      0 10px 28px rgba(0, 0, 0, 0.28),
      inset 0 1px 0 rgba(255, 255, 255, 0.06);
    transition: border-color 0.22s ease, box-shadow 0.22s ease, transform 0.22s ease;
  }
  .instore-brief-stack .finding-item.cs-card::after {
    content: "";
    position: absolute;
    top: -40%;
    right: -12%;
    width: 120px;
    height: 120px;
    border-radius: 50%;
    background: radial-gradient(circle, color-mix(in srgb, var(--primary) 18%, transparent) 0%, transparent 70%);
    pointer-events: none;
  }
  @media (hover: hover) {
    .instore-brief-stack .finding-item.cs-card:hover {
      border-color: color-mix(in srgb, var(--primary) 42%, transparent);
      border-left-color: #a8c0e8;
      box-shadow:
        0 14px 36px rgba(0, 0, 0, 0.34),
        0 0 0 1px color-mix(in srgb, var(--primary) 10%, transparent),
        inset 0 1px 0 rgba(255, 255, 255, 0.08);
      transform: translateY(-1px);
    }
  }
  @media (prefers-reduced-motion: reduce) {
    .instore-brief-stack .finding-item.cs-card {
      transition: none;
    }
  }


  main.instore-sb-main .instore-lead-question {
    color: var(--accent) !important;
    font-weight: 600;
  }

  main.instore-sb-main .instore-lesson-stack {
    display: flex !important;
    flex-direction: column !important;
    gap: 12px !important;
    margin-top: 4px;
  }
  main.instore-sb-main .instore-lesson-stack > .lesson-item.cs-learn {
    display: flex !important;
    flex-direction: row;
    align-items: flex-start;
    gap: 14px;
    padding: 12px 16px !important;
    margin-top: 0 !important;
    margin-bottom: 0 !important;
  }
  main.instore-sb-main .instore-lesson-stack .lesson-num {
    flex-shrink: 0;
    line-height: 1.2;
    margin-top: 1px;
  }
  body.case-study-page main.instore-sb-main .instore-lesson-stack .lesson-text h4 {
    font-size: 16px !important;
    margin-top: 0 !important;
    margin-bottom: 0 !important;
  }
  body.case-study-page main.instore-sb-main .instore-lesson-stack .lesson-text p {
    font-size: 14px !important;
    line-height: 1.45 !important;
    margin-top: 4px !important;
  }
  .instore-brief-stack .finding-item:nth-child(1) { border-left-color: var(--primary); }
  .instore-brief-stack .finding-item:nth-child(2) { border-left-color: var(--primary-tint-light); }
  .instore-brief-stack .finding-item:nth-child(3) { border-left-color: #c4a8e8; }
  .instore-brief-stack .finding-icon.cs-card__icon {
    width: 32px !important;
    height: 32px !important;
    min-width: 32px;
    border-radius: 10px;
    background: color-mix(in srgb, var(--primary) 16%, transparent);
    border: 1px solid color-mix(in srgb, var(--primary) 32%, transparent);
    box-shadow: 0 4px 14px color-mix(in srgb, var(--primary) 20%, transparent);
  }
  .instore-brief-stack .finding-item:nth-child(3) .finding-icon.cs-card__icon {
    background: rgba(255, 186, 163, 0.14);
    border-color: rgba(255, 186, 163, 0.35);
    box-shadow: 0 4px 14px rgba(255, 186, 163, 0.18);
  }
  .instore-brief-stack .finding-icon svg {
    width: 16px;
    height: 16px;
    stroke: var(--accent);
  }
  .instore-brief-stack .finding-item:nth-child(3) .finding-icon svg {
    stroke: #c4a8e8;
  }
  body.case-study-page .instore-brief-stack .finding-item h4 {
    color: var(--text) !important;
    font-size: 15px !important;
    margin-top: 0 !important;
    margin-bottom: 2px !important;
  }
  body.case-study-page .instore-brief-stack .finding-text {
    font-size: 14px !important;
    line-height: 1.45 !important;
    margin-top: 0 !important;
  }

  .instore-anchor-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 16px;
    margin-top: 4px;
  }
  main.instore-sb-main .instore-anchor-grid + p {
    margin-top: clamp(20px, 2.5vw, 28px) !important;
  }
  .instore-anchor-grid .role-block.cs-card {
    padding: 18px 20px !important;
    margin: 0;
  }
  body.case-study-page .instore-anchor-grid .role-block h4 {
    font-size: 16px !important;
    margin-top: 0 !important;
    margin-bottom: 8px !important;
  }
  body.case-study-page .instore-anchor-grid .role-block p {
    font-size: 14px !important;
    line-height: 1.55 !important;
    margin-top: 0 !important;
  }

  main.instore-sb-main .instore-tabs-row {
    display: grid !important;
    grid-template-columns: repeat(3, minmax(0, 1fr)) !important;
    gap: 14px !important;
    margin-top: 4px !important;
    background: transparent !important;
    border: none !important;
    padding: 0 !important;
  }
  main.instore-sb-main .instore-tabs-row .finding-item.cs-card {
    display: block !important;
    padding: 16px 14px 18px !important;
    margin: 0;
    position: relative;
    overflow: hidden;
    min-height: 100%;
    background: linear-gradient(
      145deg,
      color-mix(in srgb, var(--primary) 16%, transparent) 0%,
      rgba(24, 26, 34, 0.96) 42%,
      rgba(14, 15, 20, 0.98) 100%
    );
    border: 1px solid color-mix(in srgb, var(--primary) 32%, transparent) !important;
    border-top: 2px solid color-mix(in srgb, var(--primary) 55%, transparent);
    border-radius: 14px !important;
    box-shadow:
      0 12px 32px rgba(0, 0, 0, 0.32),
      inset 0 1px 0 rgba(255, 255, 255, 0.07);
    transition: border-color 0.22s ease, box-shadow 0.22s ease, transform 0.22s ease;
  }
  main.instore-sb-main .instore-tabs-row .finding-item.cs-card::after {
    content: "";
    position: absolute;
    inset: auto -20% -35% auto;
    width: 100px;
    height: 100px;
    border-radius: 50%;
    background: radial-gradient(circle, color-mix(in srgb, var(--primary) 20%, transparent) 0%, transparent 70%);
    pointer-events: none;
  }
  main.instore-sb-main .instore-tabs-row .finding-item:nth-child(1) {
    border-top-color: var(--primary);
  }
  main.instore-sb-main .instore-tabs-row .finding-item:nth-child(2) {
    border-top-color: #a8c0e8;
    box-shadow:
      0 14px 36px rgba(0, 0, 0, 0.36),
      0 0 0 1px rgba(255, 158, 128, 0.12),
      inset 0 1px 0 rgba(255, 255, 255, 0.08);
  }
  main.instore-sb-main .instore-tabs-row .finding-item:nth-child(3) {
    border-top-color: #c4a8e8;
  }
  @media (hover: hover) {
    main.instore-sb-main .instore-tabs-row .finding-item.cs-card:hover {
      border-color: color-mix(in srgb, var(--primary) 48%, transparent) !important;
      box-shadow:
        0 16px 40px rgba(0, 0, 0, 0.38),
        0 0 0 1px color-mix(in srgb, var(--primary) 14%, transparent),
        inset 0 1px 0 rgba(255, 255, 255, 0.09);
      transform: translateY(-2px);
    }
  }
  body.case-study-page main.instore-sb-main .instore-tabs-row .finding-item h4 {
    font-size: 16px !important;
    font-weight: 600 !important;
    margin-top: 0 !important;
    margin-bottom: 6px !important;
    color: var(--text) !important;
  }
  body.case-study-page main.instore-sb-main .instore-tabs-row .finding-text {
    font-size: 13px !important;
    line-height: 1.45 !important;
    margin-top: 0 !important;
    color: var(--muted);
  }
  @media (max-width: 639.98px) {
    main.instore-sb-main .instore-tabs-row {
      grid-template-columns: 1fr !important;
    }
  }

  main.instore-sb-main .instore-paper-center {
    text-align: center !important;
    margin-left: auto !important;
    margin-right: auto !important;
    max-width: 720px;
  }

  main.instore-sb-main .instore-paper-wireframes {
    display: flex;
    flex-direction: column;
    align-items: stretch;
    gap: clamp(32px, 3.5vw, 44px);
    margin-top: clamp(36px, 4.5vw, 52px);
    margin-bottom: clamp(12px, 2vw, 20px);
    width: 100%;
  }
  main.instore-sb-main .instore-paper-wireframes__lead {
    align-self: center;
    width: 100%;
    max-width: 720px;
    margin: 0 !important;
    padding-bottom: clamp(20px, 2.5vw, 28px);
    border-bottom: 1px solid color-mix(in srgb, var(--primary) 18%, transparent);
    text-align: center !important;
  }
  main.instore-sb-main .instore-paper-wireframes .instore-wireframes-row {
    margin-top: 0;
  }
  main.instore-sb-main .instore-wireframes-row {
    display: grid;
    grid-template-columns: minmax(0, 1fr) auto;
    column-gap: clamp(28px, 4vw, 56px);
    align-items: start;
    width: var(--cs-wide-track, min(1200px, calc(100vw - 64px)));
    max-width: var(--cs-wide-track, min(1200px, calc(100vw - 64px)));
    margin-left: calc((100% - var(--cs-wide-track, min(1200px, calc(100vw - 64px)))) / 2);
    margin-right: 0;
    box-sizing: border-box;
  }
  main.instore-sb-main .instore-wireframes-row__copy {
    margin: 0;
    max-width: 20rem;
    font-family: var(--font-body);
    font-size: 16px;
    font-weight: 400;
    line-height: 1.55;
    color: var(--text);
  }
  main.instore-sb-main .instore-wireframes-row__figures {
    display: flex;
    flex-direction: row;
    align-items: flex-start;
    justify-content: flex-end;
    gap: 48px;
    flex-shrink: 0;
  }
  main.instore-sb-main .instore-wireframes-row .ui-design-figure {
    margin: 0;
    flex: 0 0 auto;
  }
  main.instore-sb-main .instore-wireframes-row .ui-design-figure img {
    width: auto !important;
    max-width: none !important;
    height: auto !important;
    display: block;
  }
  @media (max-width: 767.98px) {
    main.instore-sb-main .instore-wireframes-row {
      grid-template-columns: 1fr;
      row-gap: 20px;
      width: 100%;
      max-width: 720px;
      margin-left: 0;
      margin-right: 0;
    }
    main.instore-sb-main .instore-wireframes-row__figures {
      justify-content: flex-end;
      flex-wrap: nowrap;
      overflow-x: auto;
      -webkit-overflow-scrolling: touch;
      padding-bottom: 4px;
    }
  }

  main.instore-sb-main .instore-visual-split {
    display: grid;
    grid-template-columns: minmax(0, 1fr) auto;
    column-gap: 0;
    align-items: start;
    width: var(--cs-wide-track, min(1200px, calc(100vw - 64px)));
    max-width: var(--cs-wide-track, min(1200px, calc(100vw - 64px)));
    margin-left: calc((100% - var(--cs-wide-track, min(1200px, calc(100vw - 64px)))) / 2);
    margin-right: 0;
    box-sizing: border-box;
  }
  main.instore-sb-main .instore-visual-split__copy {
    grid-column: 1;
    grid-row: 1;
    max-width: min(480px, 100%);
    min-width: 0;
  }
  main.instore-sb-main .instore-visual-split__copy > p,
  main.instore-sb-main .instore-visual-split__copy > .instore-subhead {
    max-width: none;
  }
  /* Keep copy column width; do not apply cs-v2 wide-track breakout here */
  main.instore-sb-main .instore-visual-split__copy .cs-match-img {
    width: 100% !important;
    max-width: 100% !important;
    margin-left: 0 !important;
    margin-right: 0 !important;
    box-sizing: border-box;
  }
  main.instore-sb-main .instore-visual-split__copy > .instore-subhead {
    margin-top: 28px;
  }
  main.instore-sb-main .instore-visual-split__figure {
    grid-column: 2;
    grid-row: 1;
    margin: 0 !important;
    justify-self: end;
    align-self: start !important;
    flex-shrink: 0;
  }
  main.instore-sb-main .instore-visual-split .ui-design-figure.instore-visual-split__figure {
    margin-top: 0 !important;
  }
  main.instore-sb-main .instore-visual-split__figure img {
    display: block;
    width: auto !important;
    height: auto !important;
    max-width: min(630px, 69vw) !important;
    object-fit: contain;
    object-position: top center;
  }
  @media (max-width: 767.98px) {
    main.instore-sb-main .instore-visual-split {
      grid-template-columns: 1fr;
      width: 100%;
      max-width: 720px;
      margin-left: 0;
      margin-right: 0;
    }
    main.instore-sb-main .instore-visual-split__copy,
    main.instore-sb-main .instore-visual-split__figure {
      grid-column: 1;
    }
    main.instore-sb-main .instore-visual-split__figure {
      grid-row: 2;
      justify-self: end;
    }
    main.instore-sb-main .instore-visual-split__figure img {
      width: auto !important;
      max-width: min(540px, 88vw) !important;
      max-height: none !important;
    }
  }

  /* Jobs-to-be-done: plain numbered rows (no box / brown column) */
  .instore-jtbd-list {
    list-style: none;
    margin: 20px 0 0;
    padding: 0;
  }
  .instore-jtbd-list--plain {
    border: none;
    border-radius: 0;
    background: none;
    overflow: visible;
    display: block;
    list-style: none;
    list-style-type: none;
    padding-left: 0;
  }
  .instore-jtbd-list--plain li {
    list-style: none;
    display: flex;
    flex-direction: row;
    align-items: baseline;
    gap: 16px;
    padding: 18px 0;
    margin: 0;
    border-bottom: 1px solid var(--border);
    box-sizing: border-box;
  }
  .instore-jtbd-list--plain li:first-child {
    border-top: 1px solid var(--border);
  }
  .instore-jtbd-list--plain .instore-jtbd-list__num {
    flex: 0 0 auto;
    font-family: "Poppins", sans-serif;
    font-size: var(--fs-body);
    font-weight: 600;
    color: var(--accent-2);
    letter-spacing: normal;
    background: none;
    border: none;
    padding: 0;
    margin: 0;
    display: block;
    min-width: 2.25rem;
  }
  .instore-jtbd-list--plain .instore-jtbd-list__text {
    flex: 1 1 auto;
    margin: 0;
    padding: 0;
    font-family: var(--font-body);
    font-size: var(--fs-body);
    font-weight: 400;
    line-height: 1.5;
    color: var(--ink);
  }

  main.instore-sb-main .instore-paper-wireframes .instore-wireframes-row {
    margin-top: 0;
  }
  main.instore-sb-main .instore-wireframes-pair {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 12px;
    width: var(--cs-wide-track, min(1200px, calc(100vw - 64px)));
    max-width: var(--cs-wide-track, min(1200px, calc(100vw - 64px)));
    margin-left: auto;
    margin-right: auto;
    box-sizing: border-box;
  }
  main.instore-sb-main .instore-wireframes-pair__figures {
    display: flex;
    flex-direction: row;
    flex-wrap: nowrap;
    align-items: flex-start;
    justify-content: center;
    gap: var(--instore-hero-phone-gap, 64px);
    width: 100%;
  }
  main.instore-sb-main .instore-wireframes-pair__figures .ui-design-figure {
    margin: 0;
    flex: 0 0 auto;
  }
  main.instore-sb-main .instore-wireframes-pair__figures .ui-design-figure img {
    width: auto !important;
    max-width: none !important;
    height: auto !important;
    display: block;
  }
  main.instore-sb-main .instore-wireframes-pair__caption {
    margin: 0;
    padding: 0 16px;
    box-sizing: border-box;
    max-width: min(720px, 100%);
    text-align: center;
  }
  @media (max-width: 1023.98px) {
    main.instore-sb-main .instore-wireframes-pair__figures {
      gap: 48px;
    }
  }
  @media (max-width: 767.98px) {
    main.instore-sb-main .instore-wireframes-pair {
      width: 100%;
      max-width: 720px;
      margin-left: 0;
      margin-right: 0;
    }
    main.instore-sb-main .instore-wireframes-pair__figures {
      justify-content: center;
      overflow-x: auto;
      -webkit-overflow-scrolling: touch;
      padding-bottom: 4px;
    }
  }

  .instore-persona {
    border: 1px solid var(--border);
    border-radius: 16px;
    overflow: hidden;
    background: linear-gradient(160deg, rgba(22, 22, 28, 0.95) 0%, rgba(14, 15, 20, 0.98) 100%);
    box-shadow: 0 12px 40px rgba(0, 0, 0, 0.28);
  }
  .instore-persona__header {
    display: flex;
    align-items: center;
    gap: 16px;
    padding: 20px 22px;
    border-bottom: 1px solid var(--border);
    background: color-mix(in srgb, var(--primary) 6%, transparent);
  }
  .instore-persona__avatar {
    width: 52px;
    height: 52px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-family: var(--font-body);
    font-size: 20px;
    font-weight: 600;
    color: var(--bg);
    background: linear-gradient(145deg, var(--primary-tint-light) 0%, var(--accent) 55%, var(--primary-hover) 100%);
    flex-shrink: 0;
    box-shadow: 0 4px 14px color-mix(in srgb, var(--primary) 35%, transparent);
  }
  .instore-persona__name {
    margin: 0;
    font-size: 18px;
    font-weight: 600;
    color: var(--text);
    letter-spacing: -0.02em;
  }
  .instore-persona__role {
    margin: 4px 0 0;
    font-size: 14px;
    line-height: 1.45;
    color: var(--muted);
  }
  .instore-persona__body {
    padding: 20px 22px 22px;
    display: flex;
    flex-direction: column;
    gap: 16px;
  }
  .instore-persona__facts {
    margin: 0;
    display: flex;
    flex-direction: column;
    gap: 12px;
  }
  .instore-persona__facts div {
    display: grid;
    grid-template-columns: 5.5rem minmax(0, 1fr);
    gap: 12px;
    align-items: start;
  }
  .instore-persona__facts dt {
    margin: 0;
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    color: var(--muted);
    padding-top: 2px;
  }
  .instore-persona__facts dd {
    margin: 0;
    font-size: 14px;
    line-height: 1.55;
    color: var(--text);
  }
  .instore-persona__quote {
    margin: 0;
    padding: 16px 18px 16px 20px;
    border-radius: 12px;
    border: 1px solid color-mix(in srgb, var(--primary) 22%, transparent);
    background: color-mix(in srgb, var(--primary) 8%, transparent);
    position: relative;
  }
  .instore-persona__quote::before {
    content: '';
    position: absolute;
    left: 0;
    top: 12px;
    bottom: 12px;
    width: 3px;
    border-radius: 0 2px 2px 0;
    background: linear-gradient(180deg, var(--accent) 0%, color-mix(in srgb, var(--primary) 35%, transparent) 100%);
  }
  .instore-persona__quote p {
    margin: 0;
    font-size: 16px;
    font-weight: 500;
    line-height: 1.55;
    color: var(--text);
  }
  /* .wide sets position:static in case-study.css — keep SVG connectors inside the board */
  main.instore-sb-main .instore-journey-board.wide {
    position: relative;
    overflow: hidden;
  }
  .instore-journey-board {
    position: relative;
    margin-top: 20px;
    padding: 16px 8px 20px;
    max-width: min(1200px, 100%);
    border-radius: 16px;
    background-color: rgba(12, 13, 18, 0.6);
    background-image: radial-gradient(color-mix(in srgb, var(--primary) 14%, transparent) 1px, transparent 1px);
    background-size: 18px 18px;
    border: 1px solid color-mix(in srgb, var(--primary) 12%, transparent);
  }
  .instore-journey-board__lines {
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    pointer-events: none;
    z-index: 0;
    overflow: hidden;
  }
  .instore-journey-board__lines path {
    fill: none;
    stroke: rgba(255, 158, 128, 0.82);
    stroke-width: 2.5;
    stroke-linecap: round;
    stroke-linejoin: round;
  }
  .instore-journey-board__steps {
    position: relative;
    z-index: 1;
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 28px 14px;
    list-style: none;
    margin: 0;
    padding: 0;
  }
  .instore-journey-node {
    position: relative;
    display: flex;
    flex-direction: column;
    gap: 6px;
    padding: 12px 14px;
    border-radius: 12px;
    border: 1px solid color-mix(in srgb, var(--primary) 22%, transparent);
    background: linear-gradient(145deg, rgba(32, 34, 42, 0.95) 0%, rgba(18, 19, 24, 0.98) 100%);
    box-shadow:
      0 8px 22px rgba(0, 0, 0, 0.28),
      inset 0 1px 0 rgba(255, 255, 255, 0.05);
  }
  .instore-journey-node__num {
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: 0.06em;
    color: var(--accent);
    line-height: 1;
  }
  .instore-journey-node__label {
    font-size: 14px;
    font-weight: 500;
    color: var(--text);
    line-height: 1.35;
  }
  @media (min-width: 700px) {
    .instore-journey-board {
      min-height: 200px;
    }
    .instore-journey-node:nth-child(1) { grid-column: 1; grid-row: 1; }
    .instore-journey-node:nth-child(2) { grid-column: 2; grid-row: 1; }
    .instore-journey-node:nth-child(3) { grid-column: 3; grid-row: 1; }
    .instore-journey-node:nth-child(4) { grid-column: 4; grid-row: 1; }
    .instore-journey-node:nth-child(5) { grid-column: 1; grid-row: 2; }
    .instore-journey-node:nth-child(6) { grid-column: 2; grid-row: 2; }
    .instore-journey-node:nth-child(7) { grid-column: 3; grid-row: 2; }
    .instore-journey-node:nth-child(8) { grid-column: 4; grid-row: 2; }
  }
  @media (max-width: 699.98px) {
    .instore-journey-board__steps {
      grid-template-columns: 1fr;
      gap: 10px;
      padding-left: 20px;
      border-left: 2px solid color-mix(in srgb, var(--primary) 28%, transparent);
    }
    .instore-journey-node {
      position: relative;
    }
    .instore-journey-node::before {
      content: "";
      position: absolute;
      left: -27px;
      top: 18px;
      width: 10px;
      height: 10px;
      border-radius: 50%;
      background: var(--accent);
      box-shadow: 0 0 0 3px color-mix(in srgb, var(--primary) 20%, transparent);
    }
  }
  .instore-subhead { font-family: var(--font-body); font-size: 20px; font-weight: 600; color: var(--text); margin: 28px 0 12px; letter-spacing: -0.02em; }
  .instore-time-table { margin-top: 16px; max-width: 420px; }
  .instore-time-table td:last-child { text-align: right; font-family: var(--font-mono); font-size: 13px; color: var(--muted); }
  @media (max-width: 767.98px) {
    .instore-hero-stack {
      width: 100%;
    }
    .instore-hero-stack .instore-hero-grid {
      justify-content: space-between;
    }
    .instore-anchor-grid { grid-template-columns: 1fr; }
    .instore-persona__facts div { grid-template-columns: 1fr; gap: 4px; }
  }
  @media (min-width: 900px) {
    .instore-persona__body {
      display: grid;
      grid-template-columns: minmax(0, 1fr) minmax(240px, 42%);
      gap: 20px;
      align-items: start;
    }
    .instore-persona__quote { align-self: stretch; display: flex; align-items: center; }
  }