Food Delivery App
Freelance — a bold food-delivery identity
Another freelance project — this time a food delivery app where the brief pushed for something more visually bold than the typical delivery app aesthetic. Most food apps play it safe: white backgrounds, food photography, the same card components. This one needed an identity. The magenta-pink system wasn't just a style choice — it was a positioning decision, making the app feel energetic and memorable in a crowded market.
The design covers the core discovery path: splash screen, category browse, and product detail. Even with a strong visual personality, usability wasn't compromised — text contrast was checked rigorously, and the category navigation was tested for thumb reach on smaller devices. The goal was an app that feels exciting to open and easy to use once you're in.
