About me
I'm a product designer in Stockholm. I find the real problem first, then design the fix, and often build it too. Most of my work is in products that are complicated by nature: accounting, retail operations and healthcare.
I studied graphic design in Tehran, and that's where my eye for detail comes from. Over ten years, I moved from visual design into UX and product design. Today I work across the whole journey: interviews and workshops, information architecture, interaction design, polished UI and front-end code.
Recently, I redesigned an accounting app and proposed an AI assistant for it, built a healthcare survey platform now used across 30+ Swedish municipalities, and designed retail products for Focalpay: a shopping app, a cashier POS and a back-office.
I work side by side with product managers and engineers, without handoff walls. I build front-end with Claude Code and Cursor, so my design decisions make it all the way into the product.
Originally from Iran, I've lived in Stockholm for three years and I'm building my Swedish (B1). When I'm not designing, I'm cooking, gardening or dancing. Cooking is how I reset, and honestly, it's not that different from design: you taste, adjust and try again.
I'm open to new roles where research, craft and code meet. Let's talk.
Research
- User interviews
- Workshops
- Usability testing
- Contextual research
- A/B testing
- Data analysis
- Card sorting
Design
- Interaction design
- Information architecture
- Design systems
- Prototyping
- WCAG accessibility
- Multi-platform design
Tools
- Figma (Expert)
- FigJam
- Miro
- Claude Code
- Cursor
- Lovable
- GitHub
- Adobe Creative Suite
- Amplitude
- Mixpanel
- Contentful CMS
Simple Booking
An accounting app non-accountants can use, with an AI assistant I proposed, designed and built.
Healthcare Provider Survey Platform
One platform replacing emails and spreadsheets, used across 30+ Swedish municipalities.
Cashier POS & Payment App
The mobile POS, rebuilt around what really happens at the till.
Mobile Customer Shopping App
A shopping app that stopped being silent: +40% checkout completion.
Focalpay Back-office
Stock ordering with early alerts, and weighted campaigns in two simple templates.
Working Style Note
I ask "why does this matter to the user?" before "how should this look?". Slowing down at the problem stage almost always saves time later. I like deciding from evidence rather than assumptions, and I'm happiest working side by side with product managers and engineers.