About Neda
I'm a product designer based in Stockholm. I work end-to-end — from research and information architecture to interaction design and handoff — mostly in complex B2B environments where the problems are genuinely hard to simplify.
My background started in graphic design. Over time I moved deeper into UX, and now the work I find most interesting sits at the intersection of messy research and clean interfaces. Recent projects include a cashier POS system, a retail back-office dashboard, and a healthcare survey platform for Swedish municipalities.
I work in Agile cross-functional teams and use AI tools — Claude, Cursor, Lovable — to move faster without losing quality. Originally from Iran, I moved to Stockholm and I'm actively building my Swedish.
Outside of work I cook, dance, and spend time in nature. Cooking especially — it's how I reset, and it's not entirely unlike design.
Open to new roles and collaborations. Get in touch if you'd like to connect.
Working Style Note
I tend to ask "why does this matter to the user?" before "how should this look?" — and I've found that slowing down at the problem definition stage almost always saves time later. I enjoy working closely with product managers and engineers, and I prefer decisions made from evidence over ones made from assumption.