Neda BagherinezhadSenior Product Designer · Stockholm
From the first user interview to the last line of code.With 10+ years in design and 5+ in product across fintech, retail and healthcare, SaaS, B2B and B2C.
Sole Product Designer · Research → Design → Code
Turned a developer-built accounting app into one business owners can use alone, working with all its real users. I proposed and designed Adviser, an AI assistant, and built the new UI myself with Claude Code.
Sole Product Designer · Discovery → Front-end
Replaced emails and spreadsheets for care teams across several Swedish municipalities. In testing, sending a survey went from about 2 hours to 15 minutes.
Product Designer · Mobile POS
Replaced tabs with one scrollable screen, so cashiers never leave the sale: 70% fewer transaction errors and 30% faster cashier tasks.
Sole Product Designer
Shoppers scan and pay with their own phone. I made a silent app talk back with sound, haptics and visuals: +40% checkout completion.
Product Designer · Replenishment and Campaigns
Two problems in one back-office for retailers: stock ordering went from empty-shelf surprises to early alerts, in two steps instead of seven, and weighted campaigns became two simple templates, with 78% fewer errors.
I believe great design starts with listening: sitting beside the people who use our products, feeling their frustration, and turning it into something calm and clear. Then I bring the whole team along, guiding stakeholders toward one shared vision and carrying every idea from the first conversation to the final line of code, so what we ship feels as human as it is beautiful.
Real client work, plus one concept where I push visual style further.
A calm in-store app for grocery chains: find items, catch deals and pay without queueing.
Account menu, QR deposit and card payment screens in ATG's green brand palette.
A restaurant ordering flow: food categories, menu and size selection, built for fast choices.
A spin-to-win loyalty moment: points dashboard, prize wheel and reward reveal.
I do my best work side by side with product and engineering, not behind a handoff wall. I balance business goals with real user needs, and I care just as much about measurable results as I do about the small visual details that make a product feel crafted.
Away from the screen, I recharge in the kitchen and the garden. Cooking, watching something I planted grow, and dancing whenever the music is right keep my creative spark alive.